How were the titans of e-commerce not consulted about the website? coolrom Before launching the reel

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" They had one job! " should have been the first words out of President Obama's mouth (or maybe the second or third following some choice expletives) when he was told how badly the Affordable Care Act (ACA) website was malfunctioning. That the much hyped website is atrocious enough to make airport delays seem pleasant, is not terribly shocking, huge projects like this often arrive coolrom with "glitches" but utter failure is inexcusable. What has been shocking thus far is the administration's response to this crisis. coolrom But it's not too late; by following some time tested crisis communications strategies, this can be saved.
President Obama and his team ran two of the smartest, tech-savviest, most forward-thinking coolrom campaigns ever run in '08 and '12, and yet they did not approach this monumental task with the same fortitude. Leaving aside the meta question of why the rollout of the ACA was not run as a full out political campaign, coolrom the immediate question is: Why hasn't anyone lost their jobs over this? President coolrom Obama dismissed an extremely talented, decorated and respected general for insulting him (and eviscerating the chain of the command...) but no heads have rolled over this. Nor, shockingly, has anyone pro-actively resigned. Meanwhile, websites like Amazon.com successfully handle upwards of eight million visitors a day with no problem.
How were the titans of e-commerce not consulted about the website? coolrom Before launching the reelection campaign, Jim Messina went on a listening tour to Silicon Valley and Hollywood seeking out the best and brightest for advice. Why wasn't the same care taken to launch the Affordable Care Act? How is it possible that intelligent, coolrom well-informed, educated people were unaware that October 1st was the day that healthcare signups was starting? It's not just the website that was a problem. How else could 44 percent of American be unsure if "Obamacare coolrom is still a law" as late as this past August?
Step One: Admit there is a problem The White House is almost there on this one. While President Obama made an impassioned speech yesterday about the difficulties people are facing coolrom with the website, he (and Democrats in Congress) continue to use the "popularity" of the ACA as the excuse for why the website does not work.
Step Two: Apologize and stop the bleeding It took too long for the president to apologize and he probably should have been more empathetic coolrom and less sympathetic in his remarks in the Rose Garden. Rather than promoting the program like a carnival barker during his remarks, he should have laid out a clear-cut path to fixing the problem -- with a visual aide listing out next steps. The White House should also use their website and Twitter feed to provide regular updates on progress.
Step Three: Fix the system and prevent it from happening again The first and most important part of this final step is to remove the people who caused the problem. Secretary Sebelius needs to be fired. It's shocking she hasn't preemptively resigned. Anyone who was high profile enough to be touted in the press as bei